About us
The Swilderness Family is a Swedish family vlog that inspires adventure, outdoor life, and experiences in nature – together. With dad Johannes, mom Rosita, and son Leo, we create content that's family-friendly, educational, and full of warmth. We reach thousands of viewers every week through YouTube, Instagram, and TikTok.
In addition to our vlogs, we also produce the podcast By The Fire, where we talk about nature, everyday adventures, and meet exciting guests. We love exploring Sweden and enjoy visiting campsites, museums, activity parks, and other kid-friendly destinations.
Our channel has quickly grown into one of the most beloved within Swedish adventure entertainment – perfect for brands that want to reach an engaged, nature-loving audience.
Collaboration Opportunities
Want to collaborate with us too?
Are you looking for an authentic and family-friendly way to reach the Swedish nature and adventure niche?
We help brands get noticed for real – through stories, experiences, and relationships.
- Sponsored videos & reels
- Product reviews & tests in a natural setting
- Ambassadorships & long-term collaborations
- Competitions & giveaways
- Event participation & live coverage
We're selective about collaborations – everything we show needs to feel authentic and relevant to our audience. Do you have a brand that matches our values? Let's talk!
Contact Us Here! →
We're open to collaborations in various forms!
Would you like us to guest on your podcast, visit your venue – such as a campsite, activity, museum or similar – or create content around your brand? Don't hesitate to reach out. We tailor every collaboration to suit both our profile and your target audience.
No Project Is Too Big or Too Small!
Our audience consists of engaged outdoor lovers, parents and families holidaying in Sweden – with a strong interest in nature experiences, child-friendly activities and everyday adventures.
Don't hesitate, get in touch!
Contact Us HERE! →Or visit our collaborations page
Click here! →Statistics & Audience
Our numbers – your potential
- 90% Swedish-speaking audience
- Largest audience: men aged 18–44
- Parents and outdoor lovers with a high engagement level
- Primary platform: YouTube, with strong growth on TikTok as well
- Over 66,000 views on our most popular clips
- High retention – viewers stay through the whole episode
- Organic reach – no purchased views or followers
- Visually appealing & story-driven content
The channel grows every week. The statistics are updated continuously – feel free to contact us if you'd like the latest numbers.
For More Statistics
Click here! →
Press & Media
Want to know more about us?
Are you a journalist, writer, or content creator who wants to interview us at The Swilderness Family? We're open to inquiries and happy to tell you more about our adventures, our family, and why we're passionate about outdoor life in Sweden.
We haven't been interviewed yet – maybe you'll be the first?
Want to use images from our website or social channels in an article, report, or other publication? That's absolutely fine – but only after you've received approval from us. Feel free to contact us and we'll get back to you quickly.
Get To Know Us Here! →
Link to us / Backlinks
Want to boost your SEO through a link exchange or buy a relevant backlink from our website?
Swilderness.com is a growing family platform with a strong connection to outdoor life, family adventures, Swedish tourism, outdoor products, and nature experiences. We offer both:
- Organic link exchanges with relevant websites
- Paid do-follow links within select articles or dedicated link pages.
We're selective about which sites we link to in order to preserve quality and credibility, but if your website fits our profile, we're happy to consider a collaboration.
Link to us?
If you'd like to mention Swilderness.com on your blog, website, or portal, you're very welcome to link to us. Feel free to contact us to get access to:
- Logo in the right format
- Short description text
- Example anchor text
A Taste Of Our Adventures
Here you'll find some of our most popular videos – from tent premieres and family outings to excavators and camping chaos. Click a thumbnail to watch the clip on YouTube or TikTok in a new window!
-
Surviving A Night In The Forest
An unforgettable night under the stars – with fishing, camping, and unexpected challenges for the whole family.
To The YouTube Video → -
Visiting World Of Volvo
We test everything! Excavators, electric trucks, flashing lights, and nostalgia – a paradise for both kids and adults.
To The YouTube Video → -
7 Days At Skrea Camping
A week full of sea swimming, crab fishing, storms, and caravan coziness. A summer favorite for the whole family.
To The YouTube Video → -
Visiting Aeroseum
Planes, tunnels, and a Cold War feel as we explore one of Sweden's most unique museums.
To The YouTube Video → -
We Drive An Excavator
A dream comes true when Leo tries the EC18 at World of Volvo – and loves every second.
To The TikTok Clip → -
The Cow Release
We experience the joy of spring's big moment – kids, cows, and full speed in the countryside!
To The TikTok Clip →
Contact us
The fastest way to reach us is by filling out the form below.
Please include your name, purpose of contact, any organization, and how we can best reach you. We'll get back to you as soon as we can!
